Audience: Anyone who likes peanut butter. This could range from parents sending their kids off to school with a PB&J to college students trying to pack a light lunch.
Audience General Attitude Toward Subject: It will be a direct approach. The audience will react positively seeing something they like being advertised. It will only strengthen the brand name of the peanut butter.
Audience Needs to Know: What the brand has to offer. What is different about this peanut butter compared to the rest of the brands and why they should buy. Price, quality, taste, etc.
11. A cover letter sent along with your resume to a potential employer.
Audience: The prospect employer. The person you are hoping to work for and anyone within the company that will see this resume and cover
Audience General Attitude Toward Subject: It is an application into their business. Their attitude can go either way. If it is a good resume it will be a direct approach, they will react positively seeing that they have the opportunity to employe a hard worker.
Audience Needs to Know: You name, your education level, your skills, your traits, your previous work history and anything else you wish to have them know about you that makes you stand out above all the rest of the applicants.
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